Having a website is very important for any business. But, making it SEO friendly is also equally important. The worst part is that, many businesses are damaging their local Google rankings and are unware of it. If you are one among them, then here is a checklist for you that shows how actually you are damaging your own rankings.
Mistake # 1: Forgetting to set up Google My Business Profile
What is Google My Business Profile? For instance, if you search for real estate agents near your niche, you will find a map in the upper right corner that carries info such as name, reviews, contact numbers, address and more. This info is not from the real estate agent’s website but from each business’s Google My Business profile page.
So, if you do not have a Google My Business Profile, then you are missing out. It’s absolutely free. So claim you profile right away.
Mistake # 2: Improper contact info on the website
Check your website’s contact page now and make sure if full contact details are mentioned properly. Moreover, your business name, address, and phone number should be listed as text and not in image format. Google verifies your contact information by comparing the details mentioned on your website with that to your contact details on Google My Business profile page.
Mistake # 3: Varying NAP info
NAP stands for Name, Address, and Phone number. Google is very particular about the contact info that you have on your website and on your Google My Business page. Google doesn’t stop at this alone. It compares your contact information on your website with other websites on the entire internet where you have listed. In other words, you must have consistent NAP info on each and every page that showcases your contact information especially on the business directories.
Mistake # 4: No fresh or relevant content
If your website is just a hub for old and irrelevant content, then sorry to say that it would be a waste of time dreaming to rank your website on the first page of the search engine results. Google aims at providing its searchers the most relevant webpages that can answer their questions. Thus, it is very important to review all your key webpages time and again.
The local SEO mistakes mentioned here are the most important ones. Still, there are many other mistakes that we do. It is never a bad idea to hire a well reputed SEO company and boost your rankings!