“The agreement with PDO is a huge opportunity for us. We not only get to share our expertise in digital marketing with PDO but also highlight the need for social media security with fellow SMEs in the country,” says Eng. Mubarak Al Hadadi the CEO of Areena.

Although social media platforms like Facebook, Instagram and Twitter contribute significantly towards managing and maintaining online brand reputation, it’s essential for brands to realize the high risk of threats. The awareness program stresses on the need for social media security.

“The Areena team can help Corporate to protect their brands and reputation without falling victim to brand-damaging events like hacking, malicious links, brand impersonation, and other suspicious activity,” he adds.

Through the awareness program, the team aims to help entrepreneurs manage access to their digital content and track social media to promote a positive brand image. They will also be shown how to monitor customer conversations to prevent a crisis before it even begins.

Continually monitoring social media activity ensures that companies stay safe and secure online at all times.

The post Petroleum Development Oman Ties Up With Areena for Online Risk Monitoring appeared first on Areena.

It is not surprising to know that how you handle your social media can have a great role in the online presence of your business and its social reach. Skilfully using this platform can help with improved customer service and long-term marketing purposes. Just like the promotional aspect, how you secure your social media is really important for any business ventures. More than just personal communication, it is taking up new roles on how businesses connect with clients, customers, and personnel.

In the last decade or so, the social media platforms have grown popular with its wide influence despite age, gender and place. And several threats to its security have been reported in this period and the situation has become serious when many terror groups are misusing the platform for their rival acts. This has raised the importance of bringing in more cyber security and educating users on wisely using the platform.

You may use the social media platforms such as Facebook, LinkedIn and Twitter for posting, liking, microblogging or updating data about your products and services. Despite what you do, there are two important factors to be addressed- safety and security. The authorities are expected to bring in some strict policies and strategies to improve social media security. And for the time being, all what you can do is to take control of your social media space by learning more on privacy settings, hacking, data protection, human error and rightly utilizing the possibilities of social media monitoring. These tips might help you.

* Implement a workplace social-media policy where you can make it clear with your employees on what can be said on such platforms and what is prohibited.

* Banning social media use in the office won’t be a great idea always. There can be some people who do some mischievous act to get over the firewall that makes your network more vulnerable.

* Educate your employees on the importance of privacy settings and make them understand that it can offer a lot more security than when you prefer to go by default settings.

* The IT and management teams must be educated about the possible social-media security risks. The internal policy for employees’ online use must be frequently updated, revised and enforced.

* It is always recommended to use excellent antivirus software and is better to invest in a full-spectrum product that effectively handle security patches and offer a strong firewall.

* Go for a strong password policy. Include complex combinations and generate a unique password for each account.

Social media platforms can have a wide impact which can build up your business and it may bring you down if not properly handled. So consider these tips and make wise strategies to maintain your online presence.

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