In a recent survey by Google, it was found that almost 27% of Internet users use the mode of voice search on mobile globally. Voice search SEO is a technique that deals with the optimization of words, phrases etc. to enable your voice search to rank high on search engines whenever a user asks questions.

For this, your content needs to be optimized so as to inform and let your page be known to the user as and when they search for it. Innumerable load of searches is being made by people all across the globe every passing second. Search Engines use bots to go through pages on the web, collecting information about those pages and placing them in an index. After this, algorithms analyze the pages taking into account the user keywords and the words mentioned in the content of different web pages and rank them in an order.

With the growing use of Voice Search among users and with the high internet traffic, it is important that you enhance the quality of content and keyword research of your web page so that it stands out.

Optimizing For Voice Search – Points to Consider

Here are some points to consider when optimizing for voice search

• Focusing on User’s Intent
• Being Concise and Compact
• Focus on Long-Form Content
• Use Conversational and Natural Tone of Language
• Speed Up Your Website
• Use Long-tail Keywords
• Stay Updated On GMB

According to a report, there are an estimated 3.25 billion digital voice assistants being used in devices around the world, as of 2019. This shows the considerable amount of dependence on voice searches by Internet users.

Mentioned below are some of the up and coming Voice Search trends for the year 2020:

1. Search for local products and services.
It has been found that an approximate of 58% people uses voice search when looking for information about a local business.

2. Voice technology for general search queries.
48% of the consumers use Voice search for general enquiries.

3. Google speech recognition now supports more than 100 languages.
Internet Users from over 120 languages can now make use of Google’s speech recognition technology.

4. Accuracy of English language on Voice Search up to 95%.
Voice search users on Google get the most accurate results when they search in English.

5. Preferences of consumers to use voice search to typing a search query.
Almost 32% of users prefer Voice to typing when searching a query. With the rapid increase in the use of digital assistants, it is significant to optimize the content of your website to ensure SEO success. This is where a digital marketing company can be of assistance.

No matter what size your business is or what area you are serving, reliable digital marketing companies can help you meet your goals. Make sure to implement the above mentioned tips to boost your website’s ranking, stay on top of local search rankings, and stay in the trend.

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Create hype with “coming soon” page

Your coming soon page with call to action will help you generate potential leads. You can also give your visitors a PDF guide, a video or anything that will entice them. Keep adding interesting stuffs like this and engage your visitors until your site is launched. The “coming soon” page not only creates a buzz about your new site, but also helps in building your brand.

Good time to build your social media profiles

It is the best time to build your social media profiles before your site launch. Engage your audience with informative and interesting content. By doing so, you are fostering your brand in your customer’s mind. Importantly, have profiles on Facebook, Twitter, YouTube, LinkedIn, and Google+.

Do not miss to connect your “coming soon” page. This makes easier for your audience to stay updated about your site launch.

Get as many blog posts you can

You can draw tons of traffic to your website with well optimized and actionable content. Web-crawlers will visit your website to index it. Therefore, you need to feed them with information-rich content. You can also kick start a blog pre-launch. This will help you to make announcements and build a little SEO authority and buzz.

Create and optimize your webpages

Make sure you have multiple pages and each page should have high-authority content according to the target visitors. Use long-tailed keywords in every page as well as page titles. Say a big NO to keyword stuffing. Only then the search engines will index your pages properly and give you initial rankings.

The above mentioned are just a few SEO techniques you can do before your website launch. There are still many other things that will help you to get ahead of the game!

The post SEO Without a Live Site? Yes, You Can! appeared first on Areena.

Page Titles
Page title play an important role in page rankings on search engines. Make sure that each page has unique title incorporating the main keywords of that page. By doing so, you have better chances showing up in the search results when a search is performed for your keyword.

Meta Description
The biggest SEO blunder is not having a Meta description for the page. Write a description within 155 characters justifying the given title. Also, include call-to-action such as phone numbers and special offers if any. Do not stuff the keywords.

Tags
While writing articles or any other content, break up the content by giving proper header tags [H1, H2, and so on]. This makes easier to read plus, keyword rich header tags are useful as it helps crawlers to differentiate important content.

Quality Content
Search engines look for fresh content. Hence, it is very important to publish useful, informative articles, blogs and videos. Don’t just write for the sake of search engines. Know your audience and write content appropriately. In other words, stop distressing about keywords. Rather, focus on user experience.

User-friendly Website
Your website structure should be in such a way that users can navigate easily and it should have stuff that keeps visitors engaged for a longer duration.

Site speed
Search engines also look for how quickly your webpages load. Google has stated that it is one of the signals used by its algorithm to rank pages. Pages with low speed tend to have higher bounce rates. It indirectly affects conversion rates too.

Image
Optimize the images and have alt tags. Write a crisp description in the alt tag. This is important because search engines don’t see your images. Instead, they read your alt tags. A proper description in the alt tag will help your images appear in Google image search.

The above mentioned are some of the important ways you can improve your search rankings. Implementing these will help search engine spiders to crawl your website and get your pages working better.

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